9+ hour, 26+ min ago   (630+ words) Finance executives broke down the rise of alternative financing in fitness and wellness, and what brands should consider when they’re looking to raise funds There’s more than one way to finance a fitness and wellness business, and which capital source…...

1+ mon, 2+ week ago   (872+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Vision Fitness, the Johnson Health Tech-owned equipment brand, knows there are already enough barriers between everyday people and healthier lives. The…...

2+ mon, 3+ week ago   (221+ words) Technogym reported consolidated revenue of €236.8 million ($278.9 million) for the first quarter of 2026, up 10.1% year over year. The luxury Italian fitness equipment brand has expanded into life sciences with “healthness,” supporting longevity with its AI ecosystem, which can be found in…...

2+ mon, 4+ week ago   (717+ words) For Gregory Bradley, going all in on a niche pays off. In 2012, Bradley founded Blk Box (officially stylized as “BLK BOX”), which has made a name for itself in the U.K. by making high-quality strength training equipment — everything from…...

2+ mon, 4+ week ago   (847+ words) Rows of treadmills, bikes and ellipticals have long anchored the fitness floor, delivering reliable, steady-state training built around repetition and endurance. But as training preferences have evolved toward strength, and as operators look to get more out of their space…...